Last updated: March 13, 2025

1. Introduction

At PutOn.ai ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, process, and safeguard your information when you use our virtual try-on service, website, and any related applications (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

We collect several types of information from and about users of our Service, including:

2.1 Personal Data

Personal Data refers to any information that identifies or can be used to identify, contact, or locate you. Personal Data we collect may include:

Contact Information: Email address, name, and other similar contact data when you provide it to us.
Images: Photographs that you upload for virtual try-on purposes.
Product Information: URLs or images of clothing items you want to virtually try on.
Account Information: If you create an account, we collect your username, password, and preferences.
Payment Information: If applicable, payment details, billing address, and other information necessary to process transactions (note: payment information is processed by our third-party payment processors).

2.2 Usage Data

We automatically collect certain information about how you interact with our Service, including:

Device Information: Information about your device, including IP address, device type, operating system, browser type, screen resolution, and other technical information.
Usage Information: Information about your interactions with our Service, such as the pages or content you view, the features you use, the actions you take, the time, frequency, and duration of your activities.
Location Data: General location information inferred from your IP address.
Cookies and Similar Technologies: Information collected through cookies, web beacons, and other tracking technologies (see Section 7 for more details).

3. How We Collect Your Information

We collect information from you in the following ways:

Direct Interactions: Information you provide when you create an account, upload images, provide product URLs, fill out forms, correspond with us, or otherwise interact with our Service.
Automated Technologies: Information collected automatically through cookies, web beacons, and other tracking technologies as you navigate through and interact with our Service.
Third Parties: We may receive information about you from third-party service providers, such as analytics providers, advertising networks, and social media platforms.

4. How We Use Your Information

We use the information we collect for various purposes, including:

Providing the Service: To operate, maintain, and deliver our virtual try-on service, including processing your requests, generating virtual try-on images, and managing your account.
Improving the Service: To understand how users interact with our Service, identify usage trends, determine the effectiveness of our promotional campaigns, and improve and enhance our Service.
Personalization: To personalize your experience, remember your preferences, and provide content and features tailored to your interests.
Communication: To communicate with you about your account, respond to your inquiries, provide customer support, and send you updates, security alerts, and administrative messages.
Marketing: With your consent, to send you marketing communications about our products, services, and promotions.
Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
Safety and Security: To protect the safety, integrity, and security of our Service, prevent fraud and abuse, and enforce our Terms of Service.
Research and Development: To develop new products, services, features, and functionality.

5. How We Share Your Information

We may share your information with the following categories of recipients:

Service Providers: Third-party vendors, consultants, and other service providers who perform services on our behalf, such as hosting providers, payment processors, analytics providers, and customer service providers.
Business Partners: Partners with whom we jointly offer products or services, or whose products or services may be of interest to you.
Affiliates: Our subsidiaries and affiliates, if any, for purposes consistent with this Privacy Policy.
Legal Requirements: When required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to (a) comply with laws, regulations, or legal process; (b) protect our rights or property, or the safety of our users or others; or (c) detect, prevent, or address fraud, security, or technical issues.
Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, in which case personal data would be among the assets transferred.
With Your Consent: To any other third party with your prior consent.

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and to hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

Types of cookies we use:

Essential Cookies: Necessary for the operation of our Service, such as cookies that enable you to log into secure areas.
Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Service.
Functionality Cookies: Used to recognize you when you return to our Service and to remember your preferences.
Targeting Cookies: Record your visit to our Service, the pages you have visited, and the links you have followed.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

8. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we process. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

Access: The right to request copies of your personal data.
Rectification: The right to request that we correct any inaccurate personal data we hold about you.
Erasure: The right to request that we delete your personal data in certain circumstances.
Restriction: The right to request that we restrict the processing of your personal data in certain circumstances.
Portability: The right to request that we transfer your personal data to you or a third party in a structured, commonly used, machine-readable format.
Objection: The right to object to our processing of your personal data in certain circumstances.
Withdraw Consent: The right to withdraw your consent at any time where we rely on your consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

10. Children's Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

11. International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

12. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or applications that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) regarding your personal information, including:

The right to know what personal information we collect, use, disclose, and sell
The right to request deletion of your personal information
The right to opt-out of the sale of your personal information (note that we do not currently sell personal information)
The right to non-discrimination for exercising your CCPA rights

To exercise your rights under the CCPA, please contact us using the information provided at the end of this Privacy Policy.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: [email protected]